Case Study: How LJP Digital Enhanced Top Deck Fish & Chips’ UberEats Menu with Professional Food Photography
At LJP Digital, we know that great visuals can make all the difference when it comes to standing out on food delivery platforms. We recently had the pleasure of working with Top Deck Fish & Chips, a popular fish and chip shop based in Canton, Cardiff, to revamp their UberEats menu with a full food photography shoot.
Our goal was simple: to make sure their traditional, mouth-watering fish and chips looked as good online as they taste in real life.
The Challenge: Bringing Classic Fish & Chips to Life Online
With more customers ordering food online than ever before, the competition on delivery apps like UberEats is fierce. Top Deck Fish & Chips needed professional, high-quality images that would not only make their menu items more appealing but also set them apart from other fish and chip shops in the area.
We knew that the photography had to capture the golden crispiness of their fish, the perfectly cooked chips, and the fresh sides they’re known for, all while making their UberEats menu easy to navigate and inviting for hungry customers.
1. Showcasing the Classics with Professional Photography
At Top Deck Fish & Chips, they take pride in their traditional offerings, from golden-battered fish to crispy chips and sides like mushy peas and curry sauce. Our photography shoot was designed to highlight:
- The Perfectly Battered Fish: We focused on capturing the crispy texture and golden color of the fish, making it irresistible for anyone browsing through UberEats.
- Generous Portions: We made sure to showcase their hearty portion sizes, emphasizing the value customers get with every order.
- Fresh, Quality Ingredients: From fresh-cut chips to vibrant sides, we highlighted the quality and freshness that Top Deck Fish & Chips is known for, ensuring their offerings looked just as good in the photos as they taste in person.
2. Optimizing Images for UberEats
We approached the shoot with UberEats in mind, ensuring each photo was optimized to grab attention in a fast-paced, competitive marketplace:
- App-Friendly Composition: We used close-up shots to make the food look big, bold, and appetizing, even on small mobile screens.
- Realistic Expectations: The images were styled to reflect exactly what customers would receive, helping to build trust and ensure satisfaction when the food arrives.
- Menu Highlights: We showcased a variety of menu items, from their best-selling fish and chips to extras like battered sausages, chicken nuggets, and traditional sides like gravy and curry sauce, offering customers a visual journey through their menu.
3. Boosting Online Orders and Customer Engagement
After the new photos went live on UberEats, Top Deck Fish & Chips saw a significant improvement in their delivery business:
- Higher Order Volumes: The appealing, professional images immediately grabbed customers’ attention, leading to an increase in online orders.
- Better Customer Experience: The clear, vibrant images helped customers understand exactly what they were ordering, resulting in more positive reviews and repeat orders.
- Stronger Visual Identity: The consistent and high-quality imagery helped Top Deck Fish & Chips build a stronger online presence, making them a go-to choice for fish and chip lovers in Cardiff.
4. Staying True to the Top Deck Brand
While the photos needed to appeal to a digital audience, we also made sure that the photography reflected Top Deck Fish & Chips’ identity as a trusted, traditional fish and chip shop. From the rustic packaging to the classic, no-frills presentation of the food, our images captured the essence of their brand while still making each dish look mouth-watering and delivery-ready.
Conclusion: A New Look for Top Deck Fish & Chips’ UberEats Menu
The collaboration between LJP Digital and Top Deck Fish & Chips resulted in a visual transformation of their UberEats menu, making it easier for customers to find and order their favorite fish and chips dishes. By focusing on professional food photography that highlighted the crisp, golden goodness of their offerings, we helped them stand out from the competition and drive more sales on the platform.
Looking to improve your UberEats or delivery menu? At LJP Digital, we specialize in creating stunning food photography that grabs attention and increases sales. Whether you run a local chippy or a fine dining restaurant, we can help you elevate your brand with professional imagery.
Contact us today to learn more about how we can enhance your food business with a custom photography shoot!






