Matty’s BBQ Chop Shop – Delicious BBQ Food Photography!

Case Study: How LJP Digital Helped Matty’s BBQ Chop Shop with Mouth-Watering Social Media Imagery

At LJP Digital, we’re passionate about helping food businesses stand out online through high-quality, engaging visual content. One of our exciting collaborations was with Matty’s BBQ Chop Shop, a home-based Americana-style BBQ business in Penarth. Matty is a skilled pitmaster who specializes in smoked meats and Texas-style platters, offering his delicious BBQ creations for collection.

Matty came to us for help with his social media imagery, aiming to better market his food and attract more customers to his BBQ business.

The Challenge: Bringing the Essence of BBQ to Life Online

BBQ is more than just food; it’s an experience. Matty’s platters are packed with rich, smoky flavors, tender meats, and hearty portions, but the challenge was how to visually translate that BBQ goodness onto social media. Matty needed images that captured the texture, the char, and the overall irresistible appeal of his slow-smoked meats and Texas-style platters.

1. Showcasing the Craftsmanship of BBQ

To capture the essence of Matty’s BBQ, we focused on:

  • Smoked Meats in All Their Glory: We took close-up shots of Matty’s brisket, ribs, and pulled pork, highlighting the crispy, charred edges and the juicy, tender interiors.
  • Texas-Style Platters: We styled Matty’s generous platters to show the full experience—loaded with meat, sides, and BBQ sauce—to make sure viewers could almost taste the flavor just by looking at the pictures.
  • Authentic BBQ Vibes: Our imagery emphasized the rustic, home-cooked, and smoky feel of Matty’s BBQ, creating a strong connection between his brand and the traditional American BBQ culture.

2. Elevating Social Media Presence

The goal was to create visually engaging content that would grab attention on platforms like Instagram and Facebook, where customers often make quick decisions based on what they see. With our help, Matty was able to:

  • Attract New Followers: The high-quality, enticing food images helped Matty draw in more BBQ lovers to follow his pages and keep up with his offerings.
  • Increase Engagement: The stunning imagery sparked more engagement with his posts—likes, shares, and comments—from customers craving his slow-cooked meats.
  • Promote His Platters for Collection: Each post featured his Texas-style platters, reminding his audience of the smoky, flavorful meals they could easily order and collect.

3. Strengthening Matty’s Brand Identity

Through our collaboration, Matty’s BBQ Chop Shop was able to strengthen its brand identity by consistently showcasing the quality of the food and the authentic BBQ experience he offers. Our images reflected the essence of his brand—delicious, hearty, and home-cooked BBQ that you won’t find anywhere else in Penarth.

Conclusion: Driving BBQ Cravings with Irresistible Visuals

Our work with Matty’s BBQ Chop Shop helped him establish a stronger online presence and visually communicate the appeal of his smoked meats and Texas-style platters. By creating mouth-watering imagery for his social media, we enabled Matty to market his food more effectively and grow his customer base.


Are you looking to build your brand’s social media presence with professional food photography? At LJP Digital, we specialize in creating stunning visual content for food businesses just like Matty’s BBQ Chop Shop.

Get in touch today to see how we can help you market your food with imagery that drives results!